The increasing focus on health and fitness continues to drive demand for protein-based RTD beverages. Consumers, particularly athletes and health-conscious individuals, are turning to these drinks for:
- – Enhanced muscle recovery and strength
- – On-the-go nutrition that fits busy lifestyles
- – Functional benefits beyond protein, such as immune support and gut health
Insights from Swiss Re reveal a growing preference for healthier food options in the Asia-Pacific region, further supporting the expansion of RTD protein beverages in this market.